Volkswagen’s ultra luxury model Phaeton needed a way to show Chinese consumers just how much heritage lies behind each and every car handcrafted in Dresden, Germany. 

We created an interactive film that took people on a journey through time, immersing them in the stories that led to the birth of Phaeton's dedicated factory, where the assembly of each Phaeton is a theater performance in itself - choreographed and performed with precision and elegance.